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A database-driven (or dynamic) website means that all or part of the content of a website is stored in a database rather than being normal, static html pages. When a visitor goes to visit a dynamic page the information is pulled from the database and displayed to the user at that moment so, as long as the database is up-to-date, the user is always viewing the latest information. Most websites that contain many pages following the same format, such as product pages in an e-commerce site, are database driven. Only one template page needs to be created and the content for each product is placed within the page dynamically.

It is not only large sites which benefit from being database driven. Many smaller sites contain an area which would benefit from being updateable in-house such as a latest news or events section, an email newsletter, a members-only area, a search facility, downloadable documents or even just the text on the home page. Having a website where content is updated regularly can encourage visitors to return more frequently whereas content which is clearly out-of-date will discourage repeat visitors.

The database is often amended through a content management system allowing the client to easily amend site content through an ordinary browser, as often as necessary.


 
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